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New-Home Inventory Declines

Home Builders Curtail Freebies as New-Home Inventory Declines

Home builders are scaling back on the incentives offered to attract buyers. With new-home inventory falling as home sales in many markets pick up, builders say they no longer need to offer inducements to move homes.

According to Jeffrey Laverty, an analyst with independent research firm Oscar Gruss & Son, supply has fallen from 12.4 months in January to 7.3 in August, nearing the six-month mark considered a healthy balance between buyers and sellers.

Deals are now customized to move specific floor plans or lots, instead of a sweeping price reduction or promotion communitywide.

Posted: 5 October 2009
Source: Wall Street Journal
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