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Some Upbeat On Housing: Two involved in market think national media missing real Central Florida picture.

Throughout the year, Florida has frequently been held up as an example of just how bad the housing market can get. But not everyone thinks the state has a longer period of correction ahead before the situation improves. Two people involved in Central Florida housing think the national media are missing the real picture here, that the market is showing some signs of improvement.

"Geographically, Central Florida is going to be the recovery point for the state of Florida," said Roger Soderstrom, owner and founder of Stirling Sotheby's International Realty. He said "pent-up demand" is finally bringing people back into a buying mode.

"In the sub-market we're in, I see stability, and I feel we are on an upward swing," Soderstrom said. "We are beginning to see positive trends." The difference this time around, is that for much of 2006 and 2007, prices remained stubbornly high as buyers waited to recoup the large investments they'd made just a few years earlier. Today, buyers have gotten serious about cutting the price tag, and people who had been nervous about the market are starting to see good bargains. "We feel that the market will continue to improve, and 2009 is when I really think we'll begin seeing strong movement of activity coming in. I see it as being a steady increase."

Soderstrom is not the only one who thinks that. Cole Whitaker, an Orlando partner in the firm Hendricks & Partners is predicting that the construction of a massive health-care and medical research facility at Lake Nona in east Orlando will help spur more development across Central Florida in the next few years, improving both job growth and the housing market.

Posted: 28 August 2008
Source: The Ledger

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